Equestrian, country clothing, outdoor and pet product companies have been quick off the mark to book a place at BETA International 2019, with 85 per cent of stand space now taken.

BETA International sales manager James Palmer said: “This high level of exhibitor take-up is a huge endorsement of the show and the confidence that the industry has in it as a global platform for business and buying.

“With more than four-fifths of all commercial space in the halls taken – greater than at this same time last year – we are moving ahead in an extremely strong position.

”We look forward to welcoming many of our core equestrian exhibitors back once again and have received increased interest from companies in the country clothing sector, which is great to see.”

BETA International 2019 takes place at the NEC in Birmingham, from January 20-22.