Chris Lloyd of AHDB Beef & Lamb is the 2016 winner of the National Sheep Association George Hedley Memorial Award.
Chris won the award for his work on behalf of the UK sheep sector, particularly the knowledge transfer initiative known as the Better Returns Programme.
Chris was brought up in Essex in a non-farming family, and developed a passion for agriculture while working on a number of mixed farm enterprises and studying agriculture at Writtle College, Chelmsford. After graduating, he joined Eblex (now AHDB Beef & Lamb), where he was involved in establishing Sheep BRP in 2004. He runs 100 ewes in Herefordshire.
Chris said: “I enjoy using my knowledge of grass roots farming to explain technical information in a language and format to suit different audiences. This has to be the heart of farmer engagement and I am very proud to have been involved in the Better Returns Programme and other activities that have achieved this.”
The award honours the memory of George Hedley, former National Sheep Breeders Association chairman who died in 1960.