For people, their home is their safe-space. The place where they automatically feel relaxed, comfortable and reassured. This is also incredibly important for cats.

Unfortunately, they can’t tell us when something in their environment is troubling them or making feel nervous or uncomfortable. Instead, this discomfort is displayed in a number of ways which can be very distressing to cat-owners. This, Beaphar said, results in both cat and owner feeling their home is not the relaxed, comfortable and reassuring environment it should be.

Using pheromones, which are clinically proven to promote feelings of reassurance and prevent unwanted behaviour in cats, Beaphar said its CatComfort Calming range provides customers with simple, easy-to-use products, which offer a long-term solution to reducing cats’ stress and preventing unwanted behaviour around the home and while travelling.

Pheromones are the invisible markers left by cats to mark an area as a safe, comfortable space, and are often associated with feelings of reassurance and happiness. Cats leave these pheromone markers by rubbing up against objects or people, which creates a positive connection between the cat and the object, space or person. When a cat feels comfortable and reassured, they are less likely to exhibit problem behaviour, such as scratching or spraying.

By using a synthetic replica of these pheromones in the CatComfort Calming Range, Beaphar said it gives cats an indication that the area is a ‘safe-space’, helping them feel more comfortable and settled, and reducing problem behaviour.

The range includes the Beaphar CatComfort Calming Diffuser – Starter Kit, an easy-to-use plug in diffuser which promotes feelings of reassurance and prevents unwanted behaviour for up to 30 days. The handy Beaphar CatComfort 30 Day Refill is also available, meaning customers can use this product all year-round, and guarantee repeat sales.

Also available is Beaphar CatComfort Calming Spray, which is ideal for use around the home and while travelling.

To support the products in-store , Beaphar has created point-of-sale items, including an informative consumer leaflet, A4 and A3 posters, wobblers and a counter display unit.