Natures Menu, the leading raw and natural pet food brand, has strengthened its marketing team with the appointment of Jack Abbott as brand manager and Tom Wood as digital marketing manager.

Jack has brand management experience having previously worked for Kettle Foods and Challs International and will be responsible for driving continued growth of the Natures Menu portfolio, with specific responsibility for managing the development of the True Instinct brand.

Tom joins the company from IT Governance Publishing, where he worked as sales and digital marketing executive; prior to that he worked as a copywriter for Further Marketing Expert Labels.

As part of his new role, Tom will be responsible for all digital aspects of Natures Menu’s marketing campaigns. This will include creating content for the brand’s email campaigns, writing product descriptions for the website and liaising with Natures Menu’s external agencies.

Craig Taylor, Natures Menu’s managing director, said: “We’re delighted to welcome both Jack and Tom to the business as part of our ongoing strategy to further drive our rapid growth within the raw and natural pet food sector. These appointments cement our commitment to the future development of Natures Menu, greatly enhancing our already talented team.”