See Change Now, a pet shampoo company, has launched a zero plastic, 100% biodegradable dog shampoo bar. The company, which launched its horse shampoo bar in 2019, said its Original Dog Shampoo Bar meets the needs of eco-savvy dog owners.

Catherine Milne, founder at See Change Now, said: “There are plenty of drivers for people wanting to make more sustainable choices, but knowing where to start can be overwhelming. Our plastic-free shampoo bars make one of those decisions really simple for pet owners, and it’s an easy change to make.”

The Original Dog Shampoo bars are made in the UK from all-natural ingredients .

Ms Milne added: “The product is enriched with Argan oil and is super gentle, while still being effective – even on a pet who loves a good roll around in the mud. Shampoo bars are becoming an increasingly popular alternative to liquid shampoo because of the reduction in packaging.”

She added that the new product contains 100% pure essential oils – cedar wood, ginger, vetiver and sweet Marjoram to combat pet odours.

Ms Milne said the 230g bar lasts three times longer than traditional shampoo and comes in a sisal bag, with a recommended price of £15.99.