Pets at Home is set to link pets and their owners with in-store staff using HD-video calls as the retailer continuits shift to hybrid digital retailing.

Using HD-video tech company Go Instore’s systems, Pets at Home is set to provide a solution that, it said, is fast and easy to use and gives customers the opportunity to talk directly to Pets at Home colleagues and have the in-store experience from the comfort and convenience of their own homes.

Chris Holyland, group digital director at Pets at Home, said: “Our expert colleagues are at the heart of Pets at Home – they deliver amazing pet care to our customers every day and we’re really excited that this new technology will allow us to bring their passion and expertise to online customers too.

“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards.”

Mr Holyland said Go Instore’s live video solution has helped Pets at Home deliver for our customers when and where they need it the most.

“As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us,” he added.