Supreme Petfoods has added a new guinea pig food to its award-winning Science Selective brand. Science Selective Junior Guinea Pig expands the company’s existing range of life stage diets reflecting consumer demand for high quality species-specific nutrition throughout life. 

The new product is tailored to meet the nutritional requirements of guinea pigs up to the age of 20 weeks.

Science Selective Junior Guinea Pig combines tasty dandelion and fennel for a naturally delicious diet. With a protein content and a vitamin-mineral profile formulated to sustain growth, the new product ensures that the nutritional needs of young guinea pigs are perfectly met. As with all Supreme’s guinea pig diets, the Junior diet is fortified with stabilised vitamin C reflecting the specific requirements of these small pets.

Claire Hamblion, marketing director at Supreme said: “Supreme’s Science Selective range has particularly strong brand loyalty, with 80% of junior food shoppers remaining brand loyal when switching to adult food. 

“Recommending a junior diet ensures young guinea pigs get the best start in life, while also laying the foundations for long term shopping habits and repeat store visits.”

Available in a 1.5kg pack, Science Selective Junior Guinea Pig has an RRP of £6.90.