Pet start-up companies are being given the chance to showcase their products in front of the largest collection of retailers and buyers at the UK’s pet industry exhibition in October.

They’re being offered the opportunity to exhibit in the PATS New Starter Zone, a space entirely dedicated to new businesses and start-ups.

Organisers said the New Starter Zone, supported by trade association PetQuip, will be a popular feature at PATS Telford on Sunday, October 1, and Monday, October 2, 2023.

Companies booking space within the Zone will benefit from a bespoke stand design and will receive a unique marketing package – including additional PR opportunities, social media platforms, enhanced listing within the PATS Telford 2023 Catalogue and email alerts to PATS visitors.

All exhibitors within the Zone will also have free-of-charge entry into the PATS New Starter Showcase. This gives exhibitors an opportunity to display one of their products, judged by retail and innovation expert, Claire Gavin, who will award the Most Innovative Product award.

Ms Gavin will be holding a workshop during PATS, offering advice and guidance on getting a product to market as well as tips on what buyers are looking for – this will be exclusively available to exhibitors in the Zone.