The National Sheep Association’s (NSA) flagship event, NSA Sheep 2024, will return to the Three Counties Showground, Worcestershire this July and will be firmly focussed on looking towards a positive future for a sustainable UK sheep industry.

The biennial event is firmly established as the leading technical sheep event in the UK. It provides visitors with the unique opportunity to view the latest innovations in the sector, hear from leading experts and influential figures, and browse the numerous sheep specific trade stands.

NSA is looking forward to welcoming visitors back to the event on Tuesday, July 30.

Phil Stocker, NSA chief executive, said: “Excitement is certainly building for the return of NSA Sheep Event this year. As always, the day will provide a fantastic opportunity for farmers from across the UK to come together for a useful day away from the farm, meeting with industry experts as well as farming friends at an enjoyable day out.”

A highlight of this summer’s event will be the launch of a new NSA Sustainability Report, produced in conjunction with Harper Adams University.

The report provides a balanced, scientifically supported argument demonstrating the positive environmental, economic and social attributes sheep farming can deliver whilst also identifying areas where the sector can deliver more to improve its sustainability in the future.

Mr Stocker said the event will provide the perfect platform to begin conversation on the report’s key messages in the ever-popular seminar theatre.

He continued: “NSA will welcome key influencers and government decision makers to the day and in typical NSA style, we will not shy away from ensuring the issues affecting the sector are top of the list of discussion topics.

“I’d encourage anyone with an interest in the future of the sector to join us to ask their questions, whether that be on future farming policy or external threats to the industry, to keep up to date with the latest industry developments.”

Entry to the event is free for NSA members. Alternatively, advanced saver tickets, will soon be available to buy online from the NSA website.