Arden Grange super premium pet food will launch a new national TV advertising campaign, ‘Arden Grange – The Home of the Range,’ which will be broadcast from February 1, across ITV, Channel4 and Sky networks.

Joanna Simmons, marketing manager at Arden Grange, said: “Our new ‘The Home of the Range’ campaign has turned a long-awaited vision into an imaginative and unique reality – bringing Arden Grange to life as a place where all dogs and cats, regardless of their size, shape, age or dietary requirements, are taken care of.

“This advert perfectly captures our core values, visually demonstrating the wide range available for dogs and cats at Arden Grange – The Home of the Range.”

Arden Grange has enjoyed an unwavering reputation within the pet food industry since its launch in 1996.

Its naturally hypo-allergenic dog and cat food is available in over 20 countries and remains true to its roots as an independent British, family-owned company. The award-winning range features diets suitable for all breeds and life stages, and most common dietary allergens are excluded, making Arden Grange products a popular choice among owners of pets with sensitivities.