BETA International, sponsored by Neue Schule, will be launching two exciting new features at this year’s exhibition – the New Product Showcase and New Product Awards.

These additions to the leading equestrian trade exhibition, being held at NAEC Stoneleigh on September 11-13, 2022, will recognise and reward the innovation and excellence shown by companies in bringing new products to market.

Seeing and touching the latest equestrian products is one of the major attractions for BETA International visitors, and the New Product Showcase will add greatly to this whole experience.

Sponsored by Shires Equestrian, the New Product Showcase is designed to help visiting retailers and buyers find the latest products to hit the industry.

Visitors will be able to view the products under eight categories: clothing & footwear, feed & supplements, general, horsecare, horsewear & equipment, pet products, saddlery & tack, and safety.

All exhibitors are being invited to enter one product into the New Product Showcase free of charge, with additional items being charged at £150 per entry. As a stipulation the products must not have been available on the UK market at or prior to BETA International 2021, which took place on September 9-11, 2021.

Organiser Gordon Thomas, from Impact Exhibitions and Events, said: “We’re really excited to be launching the New Product Showcase and New Product Awards. We know that visiting retailers and buyers want to see ‘what’s new’ and discover the bestsellers of tomorrow, and these two new attractions will help them make the right buying choices.

“From past experience, I know that winning a New Product Award can have a tremendous impact on the fortunes of a product and its supplier. It can help turn a new launch into a bestselling item in stores around the country and clinch that all-important export deal.”

Retailers and buyers wishing to register for free entry to BETA International should visit www.beta-int.com, where a full list of exhibitors can also be found.