As BETA International edges ever closer, the organising team is delighted to unveil one of the new features at the 2024 event, the Best Seller Spotlight. The new area is designed to highlight the hero products from the companies exhibiting at the event, to make it even easier for retailers to stock sure-fire hits!

This new feature will be set up to provide visitors to the show with inspiration, ideas, and a visual ‘list’ of products that exhibitors know are must stocks for any retailer.

Next to each entry there will be a card containing the salient points, allowing visitors to make notes or add that exhibiting brand to their ‘must visit’ list to get more information.

“The Best Seller Spotlight has been created as a direct response to feedback, and we are excited to see it at this year’s show,” said Claire Williams from BETA International.

“We understand how daunting it can be to see so many products and not really know where to start, particularly for new retailers and those looking to add new brands to their existing range in store. This way, retailers can look at the Spotlight, see gaps in their current stock, and feel more confident when going to speak to exhibitors and place orders.

“We think it’s going to work really well, and we look forward to being able to support retailers and exhibitors in this way.”

For more information on BETA International or to get a free ticket for the 2024 event, which runs from September 22-23 at NAEC Stoneleigh, visit the show’s website.