An initiative to bring buyers and suppliers together during a three-day virtual event has been launched by the organisers of BETA International.

Companies signed up to exhibit at the trade show in September will reach out to retailers in a series of online presentations taking place from Tuesday, April 20 to Thursday, April 22.

The BETA International 2021 Preview will be rolled out via Facebook from 10am to 4pm each day, with one-hour showcase sessions from some of the best names in the industry, including Neue Schule, Bedmax Shavings, Charles Owen, Nettex, Shires Equestrian and Perry Equestrian.

BETA International sales manager Darren Mottershead said an exclusively retailer-only audience of BETA International 2021 Preview Virtual Event Facebook group members will be able to check out the very latest lines and launches, share ideas and inspiration, and make industry connections.

Mr Mottershead said: “We are extremely pleased to introduce this virtual event; it’s a great way to recharge and reinvigorate retail channels while enhancing the exhibitor experience.

“I am confident that this is a win-win for everyone and a fabulous way to spur us on until we can get together in person at the BETA International trade show in September. The virtual event will really whet appetites and help retailers to plan for the season ahead as exhibitors signpost the way forward with some fresh thinking and new ideas.”

Retailers wishing to become a member of the BETA International 2021 Preview Virtual Event Group should go to Facebook and apply to join.

BETA International is scheduled to take place at the NAEC Stoneleigh, Warwickshire, from Thursday, September 9 to Saturday, September 11.