The British Equestrian Trade Association said it is putting rider safety firmly in the spotlight with the launch of a new annual initiative to highlight the importance of safety gear that is correctly fitted and fastened – and up to standard.

BETA Safety Week 2018 runs from April 28 to May 6 and is being supported by some of the sport’s leading equestrians, including event rider William Fox-Pitt and jockeys Mattie Batchelor and Marc Goldstein, as well as the Pony Club and British Eventing.

During the week, riders are encouraged to visit their local participating BETA retail member to get their safety equipment checked for the season ahead. Some stores will also be running special promotions and offers.

“We are extremely pleased to launch BETA Safety Week as part of a drive to flag up the need for fit-for-purpose safety clothing and equipment,” said trade association executive director Claire Williams.

“Although there are other safety awareness-raising initiatives in existence, there is nothing that really stresses the importance of a riding hat or body protector’s provenance, fit, correct fastening or appropriate safety standards. BETA is perfectly placed to do this and we will be using all our expert knowledge and resources to get the message across to riders.”