The Brachycephalic Working Group (BWG) has expressed concern that Disney’s upcoming film, Patrick, will lead to a surge in demand for pugs. The film, which is released on June 29, features a pug in the lead role.

Pugs are a ‘brachycephalic’ or flat-faced breed, and these types of dogs are prone to many health problems that can severely damage their welfare, as highlighted by BVA’s #BreedtoBreathe campaign.

In response, BWG has met with Disney to provide advice and information on how the company can manage this anticipated interest in the breed. The aim is to ensure that anyone considering purchasing a pug carefully researches the breed and is fully aware of the potential health issues, costs, and specialist care that these dogs may need.

British Veterinary Association senior vice president Gudrun Ravetz said: “Flat-faced dogs have seen a rapid rise in popularity in recent years, which has been fuelled by their prominence in the media, but many people are unaware that their ‘cute’ looks mask serious and often life-limiting health problems.

“We welcome Disney’s positive engagement with BWG to address members’ concerns regarding the anticipated interest in Pugs after the movie’s release. As part of BVA’s ongoing Breed to Breathe campaign, we would urge prospective dog owners to prioritise welfare over looks and to speak to their local vet for advice on the right dog for them.”