Burgess Pet Care has launched larger 1.8kg bags for the price of its 1.5kg Excel Adult Rabbit and Guinea Pig nuggets, which are currently available exclusively for independent and wholesale pet food retailers.
Burgess said it has launched the initiative to support the pet specialist trade sector by encouraging consumers to choose independent retailers for their pets’ nutritional needs.
The promotional Excel bags contain 20% (300g) extra free – equivalent to a week’s worth of free meals – of the same high quality Excel nuggets but with new SKU and barcodes, meaning retailers can easily track sales performance.
Emily Watmough, trade marketing manager at Burgess Pet Care, said: “This year marks the 25th anniversary of the Burgess Excel range, so we’re really excited to launch our 1.8kg Burgess Excel Rabbit and Guinea Pig Nuggets exclusively for independent and wholesale retailers.
“Our Excel nuggets, which 92% of UK vets recommend, have been specifically produced to prevent selective feeding, which is linked to an increased risk of dental disease, obesity and gut stasis. At Burgess we are proud to be a muesli-free company and committed to keeping small pets happy and healthy.”
