Ceva Animal Health has extended its range of behaviour products with the launch of FELIWAY Optimum, which is available as an easy to use plug-in diffuser.

The company said that the new product is proven to help with more stress-related signs faster than existing pheromones, with all signs of stress showing continuous improvement until day 28 of use and are visible from day seven. These include scratching, urine spraying, multi-cat tensions and conflicts and changes and fears.

The diffuser and refill last for 30 days and the refill can then be replaced with a new one.

Ceva Animal Health said that the product was developed following extensive research into the composition of the main feline pheromones and the discovery of a new feline pheromone complex affecting the feline’s emotions.

Abigail King, senior behaviour product manager at Ceva Animal Health, said: “FELIWAY Optimum is an extremely exciting addition to the range which will help solve all common signs of stress to provide enhanced serenity in a household.

“Nearly 60% of cats show visible signs of stress and FELIWAY Optimum will really help combat this with an over 70% reduction.”