Ceva Animal Health has bolstered its leading behaviour range with the launch of FELIWAY Help! to support cats during temporary stressful situations.

FELIWAY Help! reduces signs of stress which include scratching, urine spraying and hiding. Ceva Animal Health said it is an ideal solution for temporary stressful situations including parties or having house guests to stay, changes at home such as new furniture and decorating and during holidays or short breaks.

The company said 83% of cat owners saw an improvement in their cat’s signs of stress after using FELIWAY Help!.

FELIWAY Help! is available in a starter kit, which consists of the device and cartridge providing pheromone support for seven days and covering 50 square metres.

The device is plugged into an electrical socket which warms the cartridge and holds a matrix impregnated with feline facial pheromones which are released into the environment. The device and cartridge should be plugged in two days before the stressful event.

An extra free cartridge is available, offering seven days additional support, and can be claimed by following the instructions on the pack. A box of three cartridges can also be purchased to provide extra support in case of additional stressful situations.

Abigail King, senior behaviour product manager at Ceva Animal Health, said: “58% of cats show signs of stress, which are often exacerbated by occasional stressful situations such as parties or having house guests to stay, changes at home and during holidays or short breaks,.

“FELIWAY Help! has been developed with cat owners in mind to help reduce signs of stress and support cats during temporary stressful situations and will perfectly complement the FELIWAY range.”