Ceva Animal Health has launched comprehensive marketing support to raise awareness of pheromones as a solution to firework fears in dogs and cats.

The extensive marketing support material highlights the benefits of ADAPTIL and FELIWAY products, alongside the use of Ceva’s ThunderShirt range of calming wraps that naturally help reduce anxiety in pets.

The marketing material features the strapline ‘Turn the big bang into the big calm’ and consists of a poster and a pet owner leaflet.

A social media toolkit is also available with eye-catching graphics and pre-written posts for retailers to use on their own social media channels, as well as an e-book to provide long-term help for pet firework fears.

Nicki Glen, project manager at Ceva Animal Health, said: “Over 40% of dogs and 30% of cats are afraid of fireworks.

“Our extensive fireworks marketing support will help retailers to raise awareness of the benefits of using pheromones, alongside preventative measures such as the ThunderShirt calming wrap, to support pets and their owners while fireworks are going off.”