Ceva Animal Health has appointed Roy Geary as regional director and Peter Dunkley as director of companion animal strategy and key accounts in the Northern Europe region, which comprises the UK, Ireland, Norway, Sweden, Denmark and Finland.

Mr Geary will lead the company in each of the Northern Europe territories to drive business development and innovative health solutions by delivering a wide range of products, equipment and services, while building and leading high-performing teams that are focused, productive and engaged.

This will include a focus on Ceva’s ‘One Health’ initiative in the company’s fight against zoonoses, antimicrobial resistance, food safety and security and the essential human-animal bond.

He has extensive tactical animal health experience and has a proven track record of delivering results in the region having spent the last 10 years at Zoetis in a variety of roles including general manager for the Nordic region and Ireland and international customer experience lead.

Mr Geary also spent 10 years at Pfizer Animal Health and six years at Dairygold AI and Farm Services. He has an MBA from University College Cork in Ireland.

Mr Dunkley has joined Mr Geary’s team with a remit to build Ceva’s Northern Europe territories into a leading force for change in the companion animal sector.

He will carry out a comprehensive review of the companion animal business within the UK to drive growth and performance and identify new entrepreneurial business opportunities.

Mr Dunkley has 18 years’ experience in senior leadership roles within the human pharmaceutical market and most recently spent five years as companion animal director at Zoetis in the UK.

Mr Geary said: “While it is a challenging period for the veterinary and animal health industry as a whole, Peter and I have a strong understanding of the challenges and opportunities facing the sector and our industry partners.

“With this being said, it is an exciting time to join Ceva, which has vast potential to become even more successful, and has ambitious growth plans for the future.”