A new artisan, vegan, lactose-free ice cream just for dogs, has launched in the UK. Available in time for the summer trade, Cool Dog is 100% natural, with no artificial colours or flavours.

The brand is also unusual in that it has achieved Food Standards Agency Approval and Trading Standards agreement to be marketed as an ‘ice cream’, rather than a frozen treat.

Cool Dog is available in 120ml lidded pots or a five-litre tub to sell in scoops, with a choice of vanilla or banana and blueberry flavours.

Don Thaw, the man behind the brand, said: “It has taken a great deal of time to find the right partner to make the high-quality product I was aiming to bring to market. The research paid off though when I found Amanda at her multiple award-winning company, Granny Gothards, based in Devon.

“She has been hand making luxury ice creams, served in top restaurants, for many years and as importantly for me, she is also a dog lover. When I explained my vision, she had a clear idea of how she could make my product to the same extremely high standards and could connect with the passion I had to make a healthy ice cream brand for dogs.”

Cool Dog has a recommended retail price (RRP) of £2.85 for a 120ml pot. More information is available at www.cooldogicecream.co.uk.