Jollyes has unveiled its unique tie-up with the Stroke Association in Scotland that celebrates the calming role pets play people’s lives.

Making its debut at its new Stirling store on the Burghmuir Retail Park was a jointly branded vehicle where, thanks to the generosity of Stroke Association pet lovers in Scotland, customers were able to stroke a number of loving pets.

Dubbed Jollyes’ ‘fur-th emergency service’, its Stroke Squad’ van has been kitted out after hearing of the beneficial role pets have played in many of the Stoke Association members’ lives in the last few years.

Kerry Midgley, a regional manager at Jollyes, said: “We’ve been blown away by the reaction of customers to our opening this morning – we’re delighted to open our third store in Scotland and we look forward to showing Stirling why we’re called The Pet People.”

Ms Midgley said that Jollyes’ Stirling store is a flagship location for the retailer. As well as selling a wide range of pet food and accessories, the 6,100sq ft store will also feature its dog grooming salon – The Spa – and offer small pets and birds.

Jollyes has announced over the coming months it will more than double its presence in Scotland with new stores at Glenrothes, Edinburgh and Robroyston.