Jollyes will open its next store at in Blackburn at 10am on Friday, July 26, with an important giveaway for all dog owners, not just in Blackburn but right across the UK.

Inspired by Blackburn with Darwen Council’s campaign to encourage dog owners to do the right thing, the retailer will offer the first 140 customers on opening day free ‘power poop’ bags that even come with a battery-style red reminder when the roll is about to run out.

The giveaway could help pet parents save money – one council is hiking its fine for dog fouling to £200 as part of a zero tolerance crackdown – but even if a council issues typical fixed penalties of £50, ignoring the demand means owners can be fined up to £1.000 at court.

But the giveaway won’t just be for customers at its new Blackburn store – Jollyes is writing to every council in the UK, with a nearby Jollyes store, to tell them that all of its 100-plus locations will also have 140 free poo bag rolls for the first customers to shop in store next Friday (July 26).

That means Jollyes’ UK stores will give out almost 225,000 free poo bags to customers next week.