Rabbits will not be on sale at UK pet retailer Jollyes from Thursday, April 6, to Tuesday, April 11 2023, removing the temptation of an impulsive purchase.

Preventing the risk of unwanted bunnies being abandoned after Easter, the rabbit ban applies to all Jollyes’ 87 stores across the UK.

Phil Turner-Naylor, head of marketing at Jollyes, said: “Rabbits are intelligent animals and lots of fun, but they can live for up to 15 years – and that’s a huge commitment.

“We’re called the Pet People because we’re passionate about animals and believe that lifelong responsibility should be considered, researched, and prepared for.”

While rabbits won’t be available for sale during the Easter period, Mr Turner-Naylor said that customers can purchase pet-friendly Easter treats and toys.

He said: “Of course, as all responsible dog owners know, it will also be reminding pooch parents of the dangers of theobromine in regular chocolate, which is toxic for dogs.

“Jollyes offers dog-friendly alternative easter eggs from just £2, including an Easter Choc Egg, and a yummy alternative for cats for just £2.99.”