Jollyes has announced a unique tie-up with the Stroke Association in Scotland that will celebrate the calming role pets play people’s lives.

Making its debut at its new Stirling store at Unit 3 on the Burghmuir Retail Park will be a jointly branded vehicle where, thanks to the generosity of Stroke Association pet lovers in Scotland, customers can come and stroke some of the most loving pets in and around Stirling.

Dubbed Jollyes’ ‘fur-th emergency service’, its Stroke Squad’ van has been kitted out after hearing of the beneficial role pets have played in many of the Stroke Association members’ lives in the last few years.

The formal opening of Jollyes’ latest store will take place at 10am on Saturday, June 11.

Kerry Midgley, regional manager at Jollyes, said: “We’re thrilled to be opening our third store in Scotland, and because we’re proud to call ourselves ‘The Pet People’, what better way to do so than celebrating the amazing ways in which pets help look after us.

“We can’t wait to open our doors and support the pet-lovers of Stirling.”

Jolene Lornie, engagement officer for the Stoke Association in Scotland said: “The Stroke Association Scotland is passionate about rebuilding the lives of stroke survivors. We are committed to partnering with local communities and to ensure every stroke survivor have access to support and rehabilitation for as long as they need it.

“Pets can be such a source of comfort and pleasure and can really assist in the recovery and rehabilitation after stroke.”

After making its debut at Stirling, Jollyes’ fur-th emergency service vehicle will tour the UK offering those in need of pet companionship, the opportunity to benefit from its Stroke Squad, the retailer said.