Jollyes has named the National Foundation for Retired Service Animals (NFRSA) as one of its key charity partners and all its 100-plus stores can accept donations from today.

The NFRSA helps support the care, well-being, and welfare of retired service animals from across the emergency service family – the police, fire, border force, National Crime Agency, NHS and prison services.

Retired service animals do not receive any additional funds to support their care and upkeep once they are retired, and are also unable to receive meaningful pet insurance due to their age and training.

The NFRSA aims to redress this gap in funding and support, helping keep retired animals with the families that have cared for them throughout their lives, who may not otherwise be able to afford the costs of their care, with financial assistance with vet and medical bills.

Over the next 12 months, all Jollyes’ stores will be raising money for NFRSA through collection boxes in its stores; customer donations will also be matched by Jollyes to maximise the work that the NFRSA is able to do in supporting retired service animals and their owners.

Jollyes chief executive officer Joe Wykes said: “We’re incredibly proud to partner with NFRSA and the amazing Countess Bathurst.

“We know from our colleagues and customers how excited they are to help the retired service animals the NFRSA cares for; we’ll do all we can to get behind them over the year ahead.”