Just for Pets has pledged to support smaller, innovative pet businesses even further post the COVID-19 pandemic.

To help business start-ups under the Best of British pledge, the pet retailers has agreed to pay smaller product suppliers under the scheme up front for stock, as well as committing to stocking the new products for at least 12 months with a guaranteed listing on its new website www.justforpets.co.uk.

The pledge should also give Just for Pets customers the latest trends for their pets with new and exciting products in store at every visit.

While customers can enjoy a range of exclusive products instore, the company have pledged to never ask smaller suppliers for exclusivity, something which is common from larger retailers and can harm smaller pet businesses.

Leanne Blunn, a product manager at Just for Pets, said: “We’ve always strived to give our customers the best products for their pets health and wellbeing”

“We’re looking to work with an even wider range of smaller companies to help them build new and successful businesses, we’ve been really excited by some of the innovative and interesting products that we’re able to offer our customers through these Best of British partnerships.”