Just for Pets has announced its transition to a more natural, sustainable approach to both products and practice, with the launch of its ‘No More Rawhide’ campaign — placing a ban on any future sales of rawhide products across the chain.

With more pet owners on the search for healthy alternatives to rawhide, which averages at only 18% digestibility, Just for Pets buyer, Leanne Blunn, said: “With so many healthy, natural and long lasting dog treats now available, we’ve recognised for a long time that to offer our customers the best for pet welfare, we have to be firm on what we won’t sell as well as what we do sell both in store and online.”

One of the healthy alternatives that Just for Pets has decided to stock in place of rawhide are No-Hide Chews, created by Earth Animal. These award-winning chews are made with just six simple, natural ingredients: brown rice flour, eggs, olive oil, pineapple stem, banana and agar-agar (vegetable gelatine), plus one flavour-bursting, sustainably sourced protein.

Earth Animal’s in-house vet, Dr Kris Hansen, said: “No-Hides are an excellent alternative to rawhide. Not only do they provide mental stimulation, but they also increase physical health, burning excess energy, whilst promoting healthy teeth and gums.

“Rawhide chews are made from the hides of factory-farmed animals, an inhumane practice that also contributes to climate change. And, most rawhide is treated with bleach and synthetic chemicals and preservatives that can cause harmful side effects to dogs. Choosing a No-Hide means choosing the healthiest, most humane option for animals.”

Tom Maltby, brand manager at Just for Pets, added: “Earth Animal No-Hide Chews offer our customers and their pets a genuine, long-lasting and healthy alternative to rawhide. The company’s ethical standards are world-leading so it’s been a real pleasure working with them on the #NoMoreRawhide campaign.”