Lily’s Kitchen has launched its first dental chew, Woofbrush, in a bid to help the dental health of the nation’s dogs.

The company said it has worked with an expert vet dentist to develop the chews, which are made from natural ingredients including fennel, parsley, coconut oil, algae and decaf green tea extract.

Woofbrush is designed to fight plaque, which can be a major cause of poor canine dental health. Thanks to its unique spongey texture, Woofbrush goes right to the gumline when chewed, which is where plaque build-up can be hard to tackle.

Henrietta Morrison, founder of Lily’s Kitchen, said: “At Lily’s Kitchen we care about the whole dog, including its dental health. But talking to our dog owning customers, we know that many are confused about canine dental hygiene and also struggle to find dental care solutions that don’t leave them racked with guilt because of all the chemicals and sugars found in some readily available dog chews.

“As a responsible producer of proper food for pets, we felt it was important to help educate pet owners about proper dental care and offer an effective, natural solution that enables them to look after their dogs’ teeth, without any of the worries.”

Lily’s Kitchen Woofbrush has been developed in three sizes and is available from this month. There is educational and engaging POS, developed to support the product in store.