Mars Pet Nutrition Europe has announced Helen Warren-Piper’s appointment to chief growth officer, effective immediately.

In her new role, she will continue to sit on the European leadership team and will lead the demand strategy for Pet Nutrition Europe.

Ms Warren-Piper has been general manager for Mars Pet Nutrition UK for the last two years, during which time she has driven category growth for customers and consumers and significantly enhanced Mars Petcare’s market share.

She said: “I want to thank our Pet Nutrition UK associates for their hard work, adaptability and pioneering spirit and our customers for their partnership over such an unusual period in the last year. I am looking forward to leading our demand strategy across Pet Nutrition Europe.”

Following her appointment, Kim Smet, who is currently sales director at Mars Pet Nutrition UK, will step into the role as interim general manager, Mars Pet Nutrition UK.