Mars Petcare said it will entice more shoppers to the petcare category this Christmas by introducing a selection of new products to its seasonal range from this month.

Spanning three of its best-selling brands – Pedigree, Sheba and Dreamies – Mars Petcare is supporting the launches with TV advertising for Pedigree and Dreamies in its biggest seasonal campaign to date.

For the first time, festive main meals from Pedigree and Sheba will be available for pets to enjoy. This launch follows the release of Mars Petcare’s first annual category report – The Rising Power of Pets in Pandemic Britain – which explored the surge in owners referring to themselves as their pets’ parents.

The range has also been bolstered with new treats including Dreamies Salmon & Turkey Mix, Pedigree Schmacko Turkey and Pedigree Rodeo Turkey.

Arthur Renault, marketing portfolio director at Mars Petcare, said: “After this year’s events, we can’t be sure what Christmas 2020 holds, but we know owners want to mark seasonal occasions with their pets, whether that be including them in gift giving or having a special meal for them to enjoy.

“Our Pedigree and Sheba main meals, inspired by festive flavours, have been designed for pets and their owners to come together and share a moment of happiness. In addition to this, we’re also bringing back past favourites with stockings and gift boxes for owners to spoil their pets properly this Christmas.”