Swindon’s Melinda Messenger was on hand last weekend to help open Jollyes’ new store in the town – and her dog Peggy was the star.

Peggy chomped through a string of sausages to declare the store open – Jollyes’ seventh store opening in 2023.

After opening the new pet superstore, Peggy took advantage of the store’s new ‘Jolly Groomer’ parlour to get a wash, trim and blueberry facial from Jollyes’ star spa supremo Alison Luff.

The opening of the new Swindon store – Jollyes’ 91st in the UK – is part of the chain’s ambitious expansion plans which has seen it exceed £100 million turnover in FY2023, employ over 1,000 colleagues and put it well on the way to having 100 stores within the next 12 months.