Natures Menu has added a selection pack to its popular Country Hunter Game Meat range, which is exclusive to the specialist pet trade.

Made with 80% meat, blended with fruit, veg and superfoods, products in the range are steam-cooked within the can to retain flavours.

The range includes Duck, Pheasant & Goose, Wild Venison and Wild Boar. Natures Menu said the products are all grain and gluten free, while the cans are naturally gentle on digestion, making it the ideal meal option for dogs with sensitive stomachs and allergies.

The Country Hunter Game Meat Selection packs contain 12 x 400g cans that feature the newly refreshed County Hunter branding and come at an RSP of £27.49 with a discounted introductory offer of £24.99.

Peter Roy, Nature Menu’s business development director at Natures Menu, said: “The market trend is showing growth in multipacks – as well as being our bestsellers across other categories.

“We’re excited to be able to offer the Country Hunter Game Selection exclusively to our specialist trade partners. They’re a great opportunity for retailers to encourage consumers to trade up to a bulk pack size, as well as offering them variety for their pet.”