Passionate About Pet Food (PAPF) is using PATS in Telford as the UK launch pad for Josera, one of Germany’s leading pet foods, and Green Petfood, innovators in insect and vegetarian dog food.

Simon Freear, managing director of PAPF, said: “We are delighted to be the sole UK distributor for the Josera and Green Petfood portfolios. The PATS showcase is the start of what we feel will become a highly successful brand with consumers who take the trouble to inform themselves about the real content of pet food.

“The market for pet food in the UK is mature but there is a gap for brands that offer tangibly superior food with remarkable eco-credentials. Josera and Green Petfood manufacture in their own factories – so have complete control over sourcing ingredients, supply and production, recipe development and final product. The range of recipes for all pets at different life stages is compelling.”

PAPF can be found on stand F41 at PATS, where samples and information on the range can be found.