Pets as Therapy (PAT) and Pets at Home have launched a daffodil collar charm for pets to support the Marie Curie’s annual fundraising campaign, the Great Daffodil Appeal.

All profits made from the sale of the £1 charms will help people living with a terminal illness, their families, and their pets, to make the most of the time they have left together. It will be sold at Pets at Home stores nationwide and online.

Peter Pritchard, group CEO at Pets at Home, said: “We are delighted to be working with Marie Curie to help the UK’s pets support such a fantastic charity. Dennis, a wonderful PAT dog, looked fantastic in his new daffodil collar charm, and we couldn’t be prouder of the work he and the other PAT dogs do, as well as of course the amazing work of the Marie Curie community nurses and hospice staff.

“We are already absolutely staggered by the response of our customers and their pets to the charm and we hope the new modelling shots from Dennis can inspire more pet owners to buy a charm and help people living with a terminal illness across the UK.”