Pets at Home has unveiled its new Store of the Future format in Stockport and Chesterfield.

The chain said the innovative offering creates a centre of pet care excellence and exceptional customer service, which puts Pets at Home at the heart of these local communities.

Peter Pritchard, Pets at Home’s group chief executive, said that as the retail industry increasingly moves online, the chain is bolstering its bricks and mortar offering with an investment in the consumer experience for pet owners.

This, he said, positions the business well for future growth within the £6.3 billion UK pet care market, which continues to show resilience.

The new format stores include revamped veterinary practices and groom rooms, while Pets at Home’s retail offering has been transformed into an innovative ‘pet village’, featuring dog washing stations, selfie spots and pet care classes.

The new format will also see the launch of Pets at Home’s first cat adoption lounge, where the retailer will work in partnership with the RSPCA to welcome those considering adopting a cat.

The new stores will feature dedicated events areas where customers can learn about the importance of dog grooming during a live demonstration and pet owners will also be able to book free food consultations with a nutrition adviser, as well as conducting weight checks for their pets.

Mr Pritchard said: “I am delighted to announce the launch of our new Store of the Future format in Stockport and Chesterfield. We’ve always known that our stores are much more than just a convenience shop for pets and now we’re providing them with the million-pound makeover they deserve.”