Pets at Home partnered with the UK’s leading dementia charity to improve the in-store experience for customers living with the illness.

Staff at Pets at Home stores across the UK raised more than £50,000 for Alzheimer’s Society, through sales of pin badges, ‘round to a pound’ and activities including bake sales.

The money raised will be used towards supporting the work of Alzheimer’s Society to provide information and support, fund research, campaign to improve care and create lasting change for people affected by dementia in England, Wales and Northern Ireland.

In a statement, Pets at Home said: “We would like to say a massive thank you to all of our customers for their support with the campaign and their generous donations towards Alzheimer’s Society.

“Following the Dementia Friends training, our team will be more confident in assisting customers exhibiting behaviours commonly associated with the condition, and we really hope that customers and families who are affected by dementia will feel welcomed and comfortable whilst shopping in our store.”