Pet shop, country stores and garden centres are being urged to register now for free entry to PATS Telford, which takes place in September.
With still three months to go before the show opens, more than 180 companies have already booked their stand space at TheTelford International Centre.
As well as meeting up with a long list of PATS regulars, organisers said that visitors will be greeted by a host of new faces when the show takes place on Sunday, September 22, and Sunday, September 23.
Inspired Pet Nutrition were the first company to book a stand with PATS in 2009 under the Wagg brand, and have exhibited ever since.
Sales director Ben Anderson said: “PATS gets better year on year in terms of visitor numbers, quality of visitor, event timings and location.
“As a major manufacturer, we know that the show will deliver the level of retail buyer that we are targeting with our new product launches and wider branded ranges.’
You can register online at www.patshow.co.uk, where you’ll also find a full list of visitors and information on how to reach the venue.