New dry dog food brand Rùn (pronounced Roon), which means ‘with purpose’ in Gaelic, has launched an eco-brand, which features paper packaging.

Lucy Millar, Rùn’s founder, said the brand is grain-free with single protein and fat sources and uses some of the greenest packaging available.

Ms Millar said: “With nine million dogs kept as pets in the UK, plastic pet food packaging is a huge problem. Across the UK dog population, that could equate to over 12 million plastic pet food bags heading to landfill. However, Rùn’s packaging is more than a little different.

“Our packaging is made of 100% paper – recyclable, compostable and biodegradable, even in the 25kg retailer sacks. We went on quite a journey looking for the greenest available option that achieved the environmental standards we were aiming to reach.”

Ms Millar said Rùn is one of the first brands to offer cold pressed dog food made locally in the UK to reduce food miles.

She added: “There would be little point in using a gentle cooking method to preserve the nutrients, if we didn’t put as much thought into the ingredients too, so Rùn is grain-free and uses only single source proteins and fats. This is a great dry food alternative to feeding raw.”

Ms Millar said that she strongly believes that Rùn should support and develop relationships with like-minded independent businesses.

“Customers can rest assured that they are feeding an innovative, carefully balanced diet to their pet, without the nagging guilt of adding to plastic pollution with their packaging,” she said.

“We even have trees planted for every sale, to help off-set the need to use paper.”

Rùn Dog Food is available in 7.5kg and 15kg bags, as well as a 25kg sack offering attractive margins for zero-waste or pet retailers.