Supreme Petfoods has added a new gerbil food to its Science Selective range, which, the company says, ensures the specific protein requirements of gerbils are met.

The company claims its new pack offers a significant opportunity for retailers as gerbils are often kept in groups and owned by multi-pet households that shop to meet the needs of all of their pets.

Claire Hamblion, marketing manager at Supreme Petfoods, said: “Gerbils are as popular as rats and there are 224,235 posts using #gerbil on Instagram right now. It’s clear that very many owners love their pets and sharing adorable pictures of them. But we’ve found they are also more involved as owners and therefore more aware than ever of their pets’ nutritional needs.

“A premium focus means retailers should be offering high quality nutrition and it’s something that dedicated gerbil owners are looking for right now.”

Science Selective Gerbil is available – from pet product wholesalers – in 700g packs, with a recommended retail price of £5.99.