Supreme Petfoods has announced the success of its ‘Scan, Enter, Win’ campaign, an on-pack promotion designed to engage and reward valued customers while boosting brand visibility in-store.

The campaign ran across both the Science Selective and Tiny Friends Farm brands, and encouraged thousands of participants to scan QR codes on product packs to enter monthly draws for exciting prizes, including luxury gift vouchers, memorable family experiences, and high-end accessories.

The prizes ranged from family days out to theme parks, to premium gift vouchers, and winners have been thrilled with the personalised rewards that aim to bring a little bit of extra happiness to their lives.

Claire Hamblion, marketing director at Supreme Petfoods, said “We have seen increased customer engagement across all our key markets. The campaign has boosted the visibility of our brands, driving higher product trial and increased repeat purchases.

“We have been extremely pleased to receive lots of positive feedback and enthusiastic responses from winners, and participants have highlighted the positivity of the campaign’s emotional and practical impact.

“Based on the campaign’s success, we will be exploring more added-value promotional initiatives in 2025 to continue engaging customers, while reinforcing our position as a leader in pet care.”