Supreme Petfoods has launched its new Great Value consumer advertising campaign, aimed at raising brand awareness around the award-winning Tiny Friends Farm range.

The new campaign takes into account the challenging economic climate, and the consumer demand for value in their purchasing decisions.

While pets are remarkably recession-resistant, cost-of-living concerns mean that people are more mindful of their spending, even when it comes to their pets.

Claire Hamblion, marketing director at Supreme Petfoods, said that nutrition is key to small pet health and wellbeing, and when budgets are stretched owners place a premium on value for money. She said: “Rabbits and guinea pigs are very much part of the family, and owners want to do their very best for them. The Tiny Friends Farm range offers great value without compromising on nutrition, giving pet owners the reassurance that they are supporting the health and happiness of their pets even when household finances are stretched.”

The new campaign follows Supreme’s successful Science Selective Food For Life campaign, which launched last year, and reached a global audience across the European, US and Australasian markets.