Tails.com has expanded its range of treats for owners to add to their dog’s personalised feeding plan. These include: Superfood Bites packed with nutrient-rich ingredients; Cold-Pressed Duck Rewards and the popular WHIMZEES Alligator and Rice Bone occupiers.

Lucy McCarthy-Christofides, head of proposition and range at tails.com, said: “Treating responsibly is a concern for dog owners with over half the nation’s 12 million dogs weighing in as overweight or obese.

“By incorporating a wider range of carefully selected occupier, indulgent and dental treats to its range, tails.com supports its customers to treat responsibly within a healthy, vet approved, feeding plan.”

Ms McCarthy-Christofides added: “We know that our customers use treats in a variety of ways to care for their dogs: to keep them entertained; as a reward in training and to deliver additional health and dental benefits.

“Every dog is different and because we factor all our treats into our dogs’ overall calorie count and feeding plan, with all allergies or sensitivities included, customers can be reassured that we’re taking the nutritional guesswork out of the equation for them.”