British dog accessories company Teddy Maximus has launched Sooo Soft, a new dog shampoo range.

Sooo Soft Dog Shampoo has been developed to help keep coats looking beautiful and feeling silky soft. The conditioning, easy rinse formula contains a natural deodoriser for freshness, whilst the warm, gentle scent of almonds and oatmeal will leave your pup sweet!

Over 95% of the ingredients in Sooo Soft are naturally derived (and 100% vegan friendly) including Aloe Vera and oatmeal to help keep coats lusciously smooth, as well as vitamin B5 to help condition and smooth the coat.

Teddy Maximus founder Holly Simpson said: “‘Inspired to help keep my dachshund Teddy and his friends feeling silky soft and their coats looking beautiful, we’re delighted to launch ‘Sooo Soft’.

“As a dog owner, this shampoo ticks all the boxes, easy rinse and conditioning with a gorgeous scent. We’re also delighted that this shampoo is made in England which reflects our passion for British manufacturing and craftsmanship.”