Trilanco has announced that it is the exclusive UK wholesale distributor for Horse First Supplements.

Horse First produces supplements for horses including Relax Me, which is used to settle nerves; Hoof First, which promotes stronger hooves; and B Well, which is used to rebalance the digestive system, and many more.

Trilanco said it will be working closely with Horse First to help implement its new Horse First Official Stockist Programme, which was announced earlier this month.

Paddy Hughes, Horse First’s managing director, said: “We’ve been working very successfully with Trilanco for many years and feel now is the right time to make Trilanco our official sole distributor to the UK market.

“Trilanco and I both agree that supporting the bricks and mortar equestrian stores is very important for Horse First and Trilanco in the long-term.

“With the new Horse First Official Stockist Programme, we’re offering participants full sales support direct from the Horse First team, with the aim of promoting sales for stockists across all media platforms to build stronger relationships for the long-term benefit of all parties.”

Martin Balmer, Trilanco’s managing director, added: “There’s a very positive story here that Horse First has listened to retailers’ comments and that Horse First will be supporting them through their new stockist programme.

“We’re delighted to have been selected by Horse First to be their exclusive wholesaler for the trade.”