Farmer and TV presenter Adam Henson is championing Happerley England, the first national centre celebrating food and drink provenance, which is due to open in Banbury in 2020.

Mr Henson is urging all forward-thinking businesses, brands and organisations to get involved.

He said: “Rather than riding a cock-horse to Banbury Cross to see a fine lady, I am journeying across England seeking the finest provenance stories to showcase at Happerley England, which we hope will become one of England’s premier tourist destinations.

“We hope for similar centres for Scotland, Wales and Northern Ireland.”