UFAC-UK, the nutritional supplement manufacturer, has appointed James Hastings-Molyneux as an area business manager.

He has more than a decade of experience in the animal feeds and nutrition sector, and is covering an area encompassing the Midlands, the South East and the whole of Ireland.

Robert Jones, UFAC-UK’s managing director, said: “We are delighted to welcome James on to the team at this exciting time for UFAC-UK as we redefine the client and supplier relationship, and develop our partnership ethos with distributors, livestock farmers and their nutritionists.”

Mr Hastings-Molyneux added: “I have been brought in predominantly to further develop business-to-business (B2B) relationship management, ultimately bringing better connection with our end users, through greater engagement across the entire chain.

“We are in a people-based business, and I aim to embrace that proactive approach across the ruminant, monogastric, equine and game feed sectors.”