Vital Pet Group is now stocking the popular range of frozen raw pet food from Nutriment.

Sean Kelly, head of supply chain at Vital, said that many pet owners want to feed raw, and frozen products offer a strong incentive to shop local – especially if pet owners cannot be at home to accept an online order.

With manufacturer freezer deals and a stock replenishment service, he added that this is a simple way to create an additional category and incremental profit.

Mr Kelly said: “Nutriment is known for its philosophy of creating Biologically Appropriate Raw Food (BARF), and the products are free from grains, fillers and artificial ingredients. This makes this pet food ideal for owners who are keen to feed natural, or interested in the ancestral feeding approach

“If it’s been some time since you’ve checked out frozen, you’ll probably notice a big shift in focus towards premium products that are great for pet health, and also offer retailers plenty of scope to build trust with a repeat, loyal customer-base.”

The Nutriment range is available now from Vital at a special launch offer on Turkey formula of buy three get one free until January 29. Stockists can also benefit from 150kg of free stock when purchasing a chest or standing freezer.