Vital Pet Group is asking retailers to take around 10 minutes out of their day to complete an online survey to gauge confidence in the future of the pet trade and to find out what retailers really want and need from wholesalers and suppliers.

Retailers can take part by clicking HERE, or can visit the Vital Pet Trade Facebook page, which is located HERE. The survey is posted at the top of the page. One winner, drawn at random, will win a £100 voucher to use against an order placed with Vital.

Heather McManus, sales and marketing director at Vital Pet Group, said: “There’s a vast amount of untapped knowledge in the trade. We want to find out what retailers expect of a trade launch, what products they need to help make their business successful and what matters ‘at the coalface’ of British retailing.”

Ms McManus said the survey results will be shared with suppliers to help them better service retailer needs and inform Vital’s future strategy.

She added: “We’d like this to be fully representative of the trade – so it doesn’t matter if you are a one man (or woman) band, a multi-chain outlet, a grooming parlour with a small range, or a garden centre with a pet section, or which wholesaler you use.

“The more responses we receive, the more accurate the results. The future is in the hands of all of us and the team here at Vital is determined to do all we can to make it a bright one.”

The survey is open until 5pm on April 20.