WHM Pet Group has contributed its nutrition expertise to an important new European guide on feeding pet rabbits.

The 2024 Nutritional Guidelines for Feeding Pet Rabbits has been produced by FEDIAF, the voice of the European Pet Food Industry, with contributions from Penny Ormsby, technical business development manager at WHM Pet Group.

FEDIAF is the spokesperson for approximately 375 companies, across 18 countries, largely with the European Union, but also Norway, Switzerland and the United Kingdom. One of its main objectives is to maintain the wellbeing of pets through the provision of safe, well balanced and nutritionally sound pet food by its member companies.

The new guidelines provide the latest practical advice and scientifically backed recommendations for the optimal health and wellbeing of pet rabbits, considering both nutritionally ‘complete’ and ‘complementary’ diets, designed to be fed alongside forage and fresh foodstuffs.

“As an active member of UK Pet Food we are delighted to have contributed to the guidelines to advance the overall health and wellbeing of rabbits,” said Sam Marriage, managing director of WHM Pet Group.

“The objectives of the Guidelines are a true reflection of what we aim to achieve across our portfolio of feeds: a comprehensive, high-quality feed range that’s healthy, nutritious and delicious.”